For players / Ages 12–23
Train like
it matters.
A personal programme, honest feedback on your footage and a daily readiness score — the support academy players get, in your pocket.
The problem
Talent isn't enough. Structure is.
No plan
Training means whatever drill you found online. No structure, no progression.
No feedback
You never know what to fix. Nobody has time to watch your footage.
No idea when to push
You train hard on days your body needs rest, and coast when you're fresh.
Premier Coach fixes all three: a plan, feedback and the right load for today.
What you get
Everything in one app.
Your own programme
Sessions built for your level, position and the days you can train. Technical, physical, tactical and mindset work, mapped onto your week.
AI video review
Upload a clip and get clear, labelled AI feedback on technique, with one or two things to work on next. Academy players get it reviewed by their coach first.
Daily readiness
A 30-second check-in on sleep, energy, mood and soreness gives you a readiness score — so you know whether to go hard or train smart today.
Whoop and Apple Health
Connect your wearable and your recovery, sleep and heart data feed straight into readiness. No typing numbers in.
AI coach chat
Ask about drills, positioning, match prep or nerves, any time. Answers are grounded in your own programme and always labelled as AI.
Fuel for the day
Simple food guidance that changes with your training load — rest, moderate or high days. Real food, no supplements.
Playbook quizzes
Short quizzes on tactics and game understanding to sharpen your football brain between sessions.
Progress you can see
Streaks, session logs and load scores show how far you've come — and keep you showing up.
A day with Premier Coach
Wake up.
Check in.
Know.
07:30
Check in: slept 8 hours, legs a bit heavy. Readiness 68 — train smart.
16:00
Start training. Today's session is lighter on sprints, heavier on first touch.
17:15
Upload a clip of your finishing. AI feedback: plant foot too far from the ball.
21:00
Streak hits 12 days. Week 3 of 4 complete. Tomorrow's plan is ready.
Four tiers
Climb at your pace.
- 01AmateurThe foundations. Consistent sessions, core technique and good habits.
- 02Semi-ProMore volume and conditioning, sharper tactical work, more frequent video review.
- 03ProfessionalPosition-specific detail, periodised load and deeper recovery work.
- 04EliteThe full system: the most frequent reviews, highest AI limits and the most demanding programme.
Getting started
Up and running today.
- 01
Sign up
Create your account in a minute. Under 18? We'll ask a parent or guardian to approve the features that need it.
- 02
Tell us about you
Your position, level, goals and the days you can train. We build your programme around it.
- 03
Start training
Open the app, hit Start training, tick off each exercise. Log in seconds.
- 04
Check in and level up
Daily check-ins, video reviews and progress tracking keep you climbing.
Safe by design for under-18s
Parents approve health data, wearables, video and AI chat. No private messaging between adults and young players. AI is always labelled and never gives medical or supplement advice.
Questions
Players ask
How much does it cost?+
The Amateur plan is free for independent players during the pilot. Prices for the higher plans will be announced soon. If you're at an academy, your coach sets your plan.
I'm under 18 — can I use it?+
Yes, from age 12. Training, logging and check-ins work straight away. Health data, wearables, video upload and AI chat switch on once a parent or guardian gives consent.
Will the AI give me medical advice?+
No. Premier Coach never diagnoses injuries, gives rehab plans or recommends supplements. If you report pain, it tells you to speak to a coach, parent or medical professional.
Who can see my data?+
Only you — unless you join an academy, in which case your squad coaches can see what you choose to share. Other players can never see your data.
Do I need a wearable?+
No. Readiness works from your daily check-in alone. Whoop or Apple Health just makes it sharper.
Your next level
starts today.
Start freeOr join the waiting list for launch news: