For academies & coaches
Coach the
whole week.
You see your players for a few hours a week. Premier Coach covers the rest — structured training, readiness data and video feedback, with safeguarding built in.
Why academies use it
Less guesswork. More development.
1 screen
Your whole squad's readiness, training and pain flags at a glance
Minutes
Not hours — AI drafts the video feedback, you approve and send
7 days
A week of development between sessions, not just the hour on the pitch
The coaching toolkit
Built for how coaches work.
Red-amber-green squad dashboard
Every player's readiness, check-ins and training completion, ranked so you see who needs attention first.
Pain alerts
When a player reports pain in a check-in, you're alerted straight away — before they train through it.
Programme builder
Build sessions once, assign to a squad, a group or a single player. Edits save as new versions so players' history stays intact.
Squad schedules
Set training days for the squad and every player's programme maps onto them automatically.
AI video review queue
Players upload clips, AI drafts the feedback, you edit and send. Nothing reaches a young player without your sign-off.
Player profiles
Training history, readiness trends and clips for each player — respecting what they've chosen to share.
Invites and join codes
Invite players by link or share a squad code. Limits and expiry are enforced for you.
Academy admin
Manage squads, staff roles, players, usage and your academy's branding from one place.
Monday morning
Know your squad
before warm-up.
Player A
Reported knee pain on Saturday · readiness 34
Player B
Two sessions missed · poor sleep all week
Player C
All sessions done · 3 clips awaiting review
Illustration of the squad dashboard.
Safeguarding
Your safeguarding lead will love it.
Every view is audited
Each time staff open a player's data it's logged, and your safeguarding lead can see the full record.
No private adult–child messaging
Coach comments to under-18s are visible to their parent and the safeguarding lead. Always.
Parental consent built in
Health data, wearables, video and AI chat stay off for 13–17s until a parent consents.
Concerns go to the right person
Players can report a concern; it goes to your safeguarding lead. AI chat flags disclosures the same way.
Getting started
Live in a week.
- 01
Set up your academy
We create your academy, you add branding, staff and a safeguarding lead.
- 02
Create squads
Add squads, assign coaches and set training days.
- 03
Invite players
Send invite links or share a join code. Parents are brought in for under-18s.
- 04
Coach the whole week
Assign programmes, watch the dashboard, review clips. Players train between sessions.
Questions
Academies ask
What does it cost for an academy?+
We're onboarding pilot academies now. Join the waiting list below and we'll be in touch to talk through your squads and pricing.
Who sets each player's plan?+
You do. Academy players' tier is set by their coach, not the player, and you choose which programmes they follow.
Can coaches see every player in the academy?+
No. Coaches only see players in the squads they coach, and only what each player has agreed to share.
Does the AI replace our coaches?+
No. AI drafts feedback and answers everyday questions, always labelled as AI. Your coaches review and send video feedback, and the AI never gives medical, rehab or supplement advice.
How is data protected?+
Permissions are enforced in the database itself, not just the screens. Players can never see each other's data and every staff view of player data is audited.
Pilot academies
Bring Premier Coach
to your academy.
Leave your email and we'll arrange a walkthrough for your coaching team.
Already invited? Open the app